VanMoof — VanMoof Talks
Poster series
2019–2021
A series of posters produced for ‘VanMoof Talks’, a platform for cultural thought at VanMoof. Each poster is indicative of the talk’s subject matter.

These posters explore both physical & digital mediums. ‘Stressed’, for example, is intentionally anxiety-inducing with the single line of copy multiplying in each frame.

‘Busy:’ utilised tracing paper, allowing for content to be displayed in layers. The gradual addition of each layer provided incremental context – first invoking curiosity and then delivering information.


VanMoof — Ephemera
Print design
2019–2020
Various instances of ephemera for VanMoof. Ranging from clothing & tote bags, to postcards, maps, and wall decals.

The tote bag design inherits the aesthetic of the dot-matrix display – a physical feature of the VanMoof Electrified S2.

VanMoof — Building the Future
Photography
2019
Building the Future was a company-wide campaign which sought to showcase the all-encompassing process of manufacturing an e-bike.

The first content slide features a lifestyle shot of the VanMoof Electrified S2: the contrast between the visual chaos of the city and the bike ensure the sleek minimal lines of the VanMoof are highlighted.